Digital Marketing Segmentation

One of our Digital Marketing clients is interested to identify the potential customers and figure out a clear, concrete goal for the digital marketing budget.

Sunrise Solution

Customer segmentation is a strategic approach makes it ensures you are sending relevant content to each member of your audience based on features like Active and Engaged, Passive Mediums, Needs Nurture, Lapsed, Customers.

Sunrise Approach

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Data Collection

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Data Processing

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Segmentation Modelling

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Fortune 500 Company

Sunrise provided valued analytical support to our team. Recommend Sunrise for cost-effectiveness and quality offshore support.

Sr. Vice President, Analytics, PA

Tools and Technologies used

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